Like many other big companies in the US, Twitter has a very low number of Black and Hispanic workers. Twitter is said to have only has 49 black employees out of 2,910 staff members in America. The 35 men and 14 women account for just 1.7 % of the Twitter’s US operation, which is 93.8% white or Asian. This is despite the fact that the company’s senior executives promised to boost their number of African American staff from 2% last year.
Popular civil rights leader, Rev Jesse Jackson has slammed the company after the release of the compulsory Equal Employment Opportunity (EEO) report saying that people are ‘becoming intolerant’ of the lack of progress.
‘Black people are greater users of the product and capable of doing the jobs, but there has not been an adequate commitment to hire, train and maintain black people,’ the civil rights leader said.
The number of Hispanic employees also fails to reflect the proportion of Latino users, and of America’s Latino population.
27% of black adults use the site, and 25 % of Latinos, compared to 21 % of white users, according to the Pew Research Center.
The Rev Jesse Jackson, president of the Rainbow/Push Coalition, who has long campaigned for tech companies to be more transparent about their lack of minority employees, told the Guardian that black people are “becoming intolerant” of Facebook and other Silicon Valley companies’ lack of progress in making their offices more diverse.
The stark lack of black employees comes despite the company’s repeated pledges to make its staff better reflect the diversity of its 302 million users. This employment discrimination is more annoying because Twitter actively exploits its large number of minority users to bring in more advertising revenue.
Rev. Jesse Jackson said that at the moment, Twitter is benefitting from black people’s love of its medium, which often leads to black
issues trending worldwide – without paying enough back to the community. “They hire people they know, they trust and like,” Jackson said. “We’re not in that the circle.”
“It appears that the tech companies seem to treat it as a public relations issue rather than addressing the actual
problem. African Americans use social media more than others, the corporations continue to build and profit from that, so it is especially problematic that they do not have an
employee base that in any way reflects its users. They have really failed on this.”
Rev Jackson slammed Google when figures released last month revealed black people account for just 2 per cent of the tech giant’s workforce.